Last week, we explored what I mean by 'your value' - read that post here.
- "Surely everybody is like that"
- "Surely everyone can do that"
- "There's nothing special about me"
It isn't possible to 'sell' your personal brand (and all the positive qualities and value it contains) to other people if you haven't sold yourself on the prospect first.
So chances are, if your confidence in 'self' is only a 4/10, their confidence in you will probably be a 4/10 too.