Tuesday, October 9, 2012
This, for me, is the cleverest part of our approach to Personal Branding.
I firmly believe that you develop a powerful personal brand for a much greater reason than just furthering your own personal agenda.
My approach to personal branding is very much about leverage: now that you understand the power and influence you have already, as well as the power you can generate in the future, how are you going to use that to best effect?
For some people, they may wish to use their credibility to positively impact their children, "What lessons have I learnt about myself that I can pass onto them?" See past tips if you're unsure.
For other people, it might be about how their influence could be used to further the objectives of their organisation, "How can I command greater respect in our industry, thereby furthering the reputation of my company?"
And for others it may be about how they could further a community cause. Think about how some celebrities use their brand power to raise awareness of charities close to their hearts.
When you truly take action to create outcomes far greater than those to fuel your own agenda, the positive repurcussions on your brand are then multiplied - it's a win/win situation!