Tuesday, October 12, 2010

Self Promotion: The 7 Vital Ingredients (Part 1 of 3)

Australian women earn 18% less than men - why is that?

- Is it because women take time off to have children?
- Is it because women don’t ask for pay rises and/or promotions?
- Is it because women believe they need to have over 80% of the requirements on a job description, whilst men are happy to apply having just 30%?

The truth is, it’s probably a combination of all of these things. With only 47% of women ever asking for a pay rise (versus 64% of men) women definitely have an issue with self promotion.

Today we are exploring the first 3 foundations to help you understand your own brand at work. Just as Coca-Cola, Nike and Costa Coffee have a brand, so do you. Although these global conglomerates have a multitude of decision makers the reason the brand message and product is consistent is that all of these people are operating from the same brand values and mission. The employees know what their brand stands for and what it is here to do. And again, so should you!

Your challenge, should you choose to take it, is to apply the first 3 foundations and take action in the next 48 hours:

Foundation 1: Know your values
Foundation 2: Know your mission
Foundation 3: Know what value you add

Foundation 1: Know Your Values

So what do I mean by values? Think about a time when you really stood up for something you believed in. At that time, you were standing up for a value. A value is anything that is hugely important to you. Examples include behaviours (open-mindedness; walking your talk; pro-activity), personality traits (honesty; authenticity; treating people with respect), skills (timeliness; organisation; learning). Know what you stand for in the work place - and equally what you will NOT stand for. People like to know where they stand with one another and it’s important that you know how you wish to operate.

Read more about Foundations 2 and 3 - click here to read the entire article


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