Saturday, January 12, 2013
3 Questions To Help Your CV Stand Out From the Competition
Your CV is a marketing tool. Plain and simple.
Marketing is about selling benefits - so what are the benefits of hiring you?
Too many people shy away from this question, but in many ways it is the ONLY question you need to ask and answer.
Take a bottle of water.
How would I benefit if I were to drink this specific bottle of water?
Benefit 1: Well, for starters, it's smooth. And I prefer smooth, over sparkling, mineral water.
Benefit 2: It's Evian. It has that gorgeous pure taste that I love.
Benefit 3: It's cold. It's come straight out of the fridge. Tick.
There we have it. Three clear benefits. I'm sold.
So what about you? What's on your package? What are you offering that's different or special? What would make a recruiter choose you over the stream of competitors out there?
Here are some questions to help:
1.What special knowledge or expertise do you have?
2. What experiences have you had that set you apart from your competition? These could be personal or professional experiences that enrich the breadth of your offering.
3. How can you make a difference / add value?
Answer these questions and your CV will start to sell benefits, benefits, benefits.
I'd love to hear some examples of benefits you have delivered (or are continuing to deliver) in your workplace!
Read other posts from Rebecca:
The Number 1 Mistake Women Make On Their CVs
Read all 5 Mistakes Women Make On Their CVs (and you'll also receive a FREE subscription to our fortnightly ezine 'Presence')