Wednesday, February 22, 2012

How Passion Could Damage Your Personal Brand

I am not what I would call a particular fan of 'celebrity' but I do find celebrity fascinating.

Just like you and me, celebrities have personal brands. Some even have two: one for the stage and another for when they're at home on the sofa drinking Milo, wearing ill-matching socks.

Where personal branding is of special interest to me, is when a so-called celebrity deviates from his or her usual guise.

Adele, a usually well-behaved and feminine singer, was 'caught out' yesterday making an obscene one fingered gesture at the Brit Awards.

On the face of it, such a mistake could be quickly forgotten and her 'brand' remain untarnished. Yet undoubtedly, a simple slip like this could also come back to haunt her.

In itself, a two second one fingered 'salute' might not damage Adele's image but the subconscious residue that lingers very well might.

When doubt is thrown over a current perception you have it means you question whether you 'had it right' in the first place. It also leads you to be on the lookout for further evidence to support the new perception.

What are your thoughts?

- Have you made a comment or gesture you later regretted?
- Or perhaps a comment or gesture that was out of character?
- What was the result?


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